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Why Artist Businesses Are Always Personal and Unique and Why It’s a Good Thing They Are
An artist’s business is an exquisite tapestry woven with threads of distinct creativity, pulsating authenticity, and intimate personal connections. This vibrant piece of work is as unique as the artist themselves.
As an artist advocate, I’ve seen firsthand the challenges visual artists face in running their art businesses. One of the biggest challenges is that art is a very personal and unique expression. And this can make it arduous to market and sell art, as it can be hard to reach a broad audience with something so personal.
I’ve also found artists to operate their businesses in as diverse and unique ways as any other business sector—more in most cases. No two are alike. And even when they study and train to learn how to emulate some other artist’s system, they throw most of it out and do their own thing. That’s what makes them the creatives they are.
You Are Unique but Not Alone
The uniqueness of your art business, and indeed those of any artists you might know, isn’t a coincidence. It’s a characteristic as inevitable as the diversity of brush strokes on a canvas.
