How to Use Self-Awareness to Design Innovative Art Marketing.

The way to get started is to quit talking and begin doing.

– Walt Disney

Walk Your Talk with Innovative Art Marketing

How you market your art has everything to do with how you live your life as an artist. For example, you can imagine that a serious hobbyist with a day job will make different decisions than an MFA candidate or an artist fully supporting themselves by employing innovative art marketing strategies throughout their art business. And those are a few among myriad examples of how artists use art marketing differently to suit their needs.

One Size Does Not Fit All.

There is a reason why most programs that offer ABC how-to courses don’t work very well. For example, some methods may pitch themselves as modern art marketing programs. However, they still teach the same step-a-by-step-b techniques to every student. The disconnect is not recognizing most artists consider business a necessary evil as it often is their least favorite part of the art industry. And others don’t need formulas to do well on their terms.

Students get bored or disillusioned in cookie-cutter courses and do not follow through with the course training, which means they do not get the results…