Hard Times Selling Art? Never Again with My Best Advice

Barney Davey
6 min readFeb 26, 2024

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The Art Business Academy helped me learn everything about the business side of being an artist. From pricing to portfolio, Jason showed me step by step, how to pull together what is needed for a very professional application for gallery representation.

— Carol Iglesias, Artist, Virginia

Unlock Your Art Business Potential: Why Jason Horejs’ Art Business Academy Can Be Your Game Changer

As a seasoned art marketing expert navigating the ever-evolving art market for decades, I’ve seen the struggles and triumphs of countless artists. While I continue to share my knowledge through my weekly blog, “Art Marketing News,” and various books, I always yearn to do more — to supply artists with the tools and guidance they need to thrive, not just survive.

I’m excited to share my experience with Jason Horejs’ Art Business Academy. This endorsement is both affiliate and personal; primarily, it’s a testament to our shared passion for uplifting artists and a bona fide friendship forged through years of collaboration and mutual admiration. As members of the art business community, we’re lucky to have him share his considerable wisdom and goodwill.

Learn from the Best

When one can run a successful gallery on Main Street in Old Town Scottsdale — one of the most competitive retail art markets — for decades while simultaneously creating, producing, marketing, and delivering the Art Business Academy nearly singlehandedly, that is impressive! And that’s Jason. Not sitting still. Have you seen his artist AI-writing assistant, Theobot?

I hope you get what I’m saying…

My advice is simple but powerful…

If you want to learn the best way to do life- and career-changing top-priority things, find the most successful person you know to teach you…

If you plan to get into galleries and set up a prosperous art business, joining the Art Business Academy is the best advice I can give you. It’s so much better than going it alone.

Applying to the Good Life

Besides learning the best method to sell your art, you also learn how to avoid expensive marketing mistakes. The former boosts how much goes into your pocket, while the latter buttons your pocket to cut out useless marketing expenses. (Having a plan avoids so many money traps; it would not surprise me if they paid for the course together.)

Nevertheless, the bottom line from applying Jason’s wisdom is more profit, which keeps you in business. There’s a unique sweet spot in the art business for you. The course helps you define yours and get there. To my mind, when you do, that’s living the good life. If you earn a decent return and enjoy what you’re doing at your level, you win!

Visit the Art Business Academy Website

A Shared Vision, a Proven Track Record

Having known Jason since our first author meetup in 2008, I’ve witnessed his unwavering dedication firsthand. Our joint “Art2Market” video podcast took artists deep into crucial art business topics, solidifying my belief in his ability to translate complex concepts into actionable steps.

But what truly sets the Art Business Academy apart is its focus on personalized guidance and proven results.

It’s more than just lectures and information overload. Imagine receiving direct feedback from Jason on your work, portfolio, and artist statements — invaluable insights that can redefine your approach and unlock hidden potential.

Beyond Inspiration: Tangible Results

The Academy’s impact goes beyond inspiring testimonials and a robust curriculum; it enables artists to build sustainable, fulfilling careers. Witnessing artists secure gallery representation, connect with passionate collectors, and experience a surge in sales is truly inspiring. But the most significant change is in the artists themselves: they gain the confidence, knowledge, and roadmap to navigate the art world with purpose and clarity.

Here’s why the Art Business Academy is relevant to every artist, regardless of experience:

  • Are you a budding artist struggling to get noticed? The Academy provides the foundation for building a solid artistic identity and attracting the right audience.
  • Are you an established artist facing marketing challenges? Learn proven strategies to reach new collectors, expand your reach, and boost your sales.
  • Are you simply seeking guidance on building a sustainable art business? The Academy equips you with the tools and knowledge to create a thriving career that fuels your passion.

Mastering the Art Market: Your Personalized Toolbox

The Academy dives deep into various aspects crucial for artistic success:

  • Understanding Collectors: Learn to see your work from their perspective, ensuring quality and presentation resonate with buyers.
  • Developing a Cohesive Identity: Create a consistent style that grabs attention and builds recognition among potential collectors.
  • Pricing with Confidence: Gain the knowledge and tools to price your artwork strategically, reflecting your unique value proposition.
  • Building a Captivating Digital Presence: Craft a professional online portfolio showcasing your best work and attracting galleries and collectors.
  • Targeting the Right Audience: Identify your ideal audience and implement strategies to maximize exposure and sales opportunities.
  • Approaching Galleries Effectively: Learn proven techniques for approaching galleries, leveraging Jason’s extensive experience in artist representation.

The Academy weaves these critical threads into an actionable plan, guiding artists from theory to practice. It fosters a nuanced understanding of the mutually beneficial relationship between artists, galleries, and collectors. It turns the often-daunting task of promoting your work into a rewarding and prosperous journey toward business success.

Why You Should Join the Art Business Academy

Your membership allows you to reimagine your career path through the lens of an experienced, successful gallerist and self-marketed serial entrepreneur. The Art Business Academy is your chance to have Jason review your work, answer all your art-business questions, and, most importantly, turn your creative passion into a thriving business. Instead of viewing business aspects of art as a necessary evil, artists learn to see them as integral components that fuel their creative journey.

Art reflects an artist’s spirit and soul, and it holds the power to shape lives and spaces where it finds its home. The Academy’s training empowers artists to stay true to their unique artistic vision and embrace their individuality as their strength as they venture into the vast terrain of the art business with authenticity and insight.

A Personal Endorsement

My relationship with Jason and my professional background in art marketing provides a unique perspective on the value of the Art Business Academy. Having witnessed Jason’s dedication and expertise in mentoring artists and our joint efforts to educate the art community, I wholeheartedly recommend the Academy to any artist looking to elevate their career.

As artists navigate the challenging waters of the art market, the Art Business Academy emerges as a beacon of hope and a source of comprehensive learning. My endorsement of the Academy is grounded in over a decade of collaboration with Jason Horejs and a deep understanding of the art business. The Academy leads artists on a journey of growth and success. Join us in turning your artistic potential into a thriving career.

Visit the Art Business Academy Website

While on the site, please click the Testimonials link at the top. The pages of artists happy with the hands-on help and training from their Art Business Academy experience testify far beyond my power to explain what you can reasonably expect by joining.

Explore the wealth of information, testimonials, and success stories. Take the first step towards turning your creativity, vision, and desire into a thriving career. Remember, you have the talent and the passion. With the Art Business Academy, you get the guidance and motivation you need to develop the tools to help you realize your dreams.

Don’t let this be just another inspiring article. Take action today and start your journey to creative freedom!

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Barney Davey
Barney Davey

Written by Barney Davey

I paint with words. I spin ideas and dreams. I help artists market art and live better.

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