Good Tips for Learning How to Sell Fine Art

Barney Davey
7 min readNov 12, 2023
A backlit evening image of people in an aisle at an outdoor fine art show with overhanging lights

Selling fine art is not just about the transaction, it’s about weaving a compelling story that connects the soul of the artist to the heart of the collector.

— Barney Davey

Mastering how to sell fine art can be daunting for many visual artists, who often view the business side of their craft as a necessary evil. However, understanding the nuances of the sales process is crucial for artists looking to make a living from their work.

In this comprehensive blog post, we explore practical strategies tailored to the needs of artists who may not be naturally inclined towards business, helping them navigate the art of selling more effectively while also incorporating the concept of leading the sale.

Finally, we’ll look into how artists can prepare themselves for the selling process, address buyer objections, and recommend exercises for calming the mind and body, even in public, to help them appear centered, confident, and capable.

Acknowledge the Art-Business Duality

First and foremost, it’s essential to recognize that being an artist often involves wearing two hats: creative and business. While you may be passionate about your art, the business aspect is equally vital for sustaining your career.

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Barney Davey

I paint with words. I spin ideas and dreams. I help artists market art and live better.